Introduction to Travel and Tourism

<p><b>The fundamentals of travel and the impacts of tourism throughout history and the world</b></p> <p><i>Introduction to Travel and Tourism: An International Approach</i> presents an all-encompassing exploration of the travel industry. Whether you are planning a career in travel or simply enjoy new places, this book offers in-depth information from a global perspective. Authoritative discussion covers tourism, attractions, food, planning, accommodations, transportation and more, with a full examination of economics, cultural impact, environmental effects, and governmental involvement. Insightful explanations surrounding marketing, feasibility, travel agencies, wholesalers and operators will appeal to career-minded readers, and an appendix covering franchising offers new perspective on the industry’s future.</p>