The Chasm Companion

The Chasm Group is one of the world’s leading high-tech consulting practices, headed by best selling author, Geoffrey Moore, whose books, Crossing the Chasm and Inside the Tornado are required reading for anyone venturing into the high-tech industry.<br /> <br /> Now Moore’s partner, Paul Wiefels, analyses and clarifies the ideas covered in these bestsellers with a step-by-step field guide organized around three major concepts:<br /> <br /> * How high-tech market develop<br /> <br /> * How to specify a winning market development strategy<br /> <br /> * How to plan go-to-market programmes at different points in the life cycle.<br /> <br /> Wiefels’ back-to-basics approach presents a series of models, tools and frameworks that management teams can adapt to increase market share and create a sustainable platform for increasing shareholder value. The Chasm Companion reveals formulas drawn from real life that can be – and are being – used to stay on top in any economic climate.<br />