Marketing Across Cultures

₹2,120.00

This book is currently not in stock. You are pre-ordering this book.

ISBN: 9781841124711 Category:

The marketing process is beset by dilemmas and Marketing Across Cultures is a cornerstone book in the Culture for Business series. Trompenaars and Woolliams show how we can understand different markets and customer needs in a wide range of cultural contexts.

Related products