Getting Naked

<b>Another extraordinary business fable from the <i>New York Times</i> bestselling author Patrick Lencioni</b> <p>Written in the same dynamic style as his previous bestsellers including <i>The Five Dysfunctions of a Team</i>, Lencioni illustrates the principles of inspiring client loyalty through a fascinating business fable. He explains the theory of vulnerability in depth and presents concrete steps for putting it to work in any organization. The story follows a small consulting firm, Lighthouse Partners, which often beats out big-name competitors for top clients. One such competitor buys out Lighthouse and learns important lessons about what it means to provide value to its clients.</p> <ul> <li>Offers a key resource for gaining competitive advantage in tough times</li> <li>Shows why the quality of vulnerability is so important in business</li> <li>Includes ideas for inspiring customer and client loyalty</li> <li>Written by the highly successful consultant and business writer Patrick Lencioni</li> </ul> <p>This new book in the popular Lencioni series shows what it takes to gain a real and lasting competitive edge.</p>