Strategy for Success in Asia

In order to achieve success, managers need to understand the strategic issues in Asia. <i>Strategy for Success in Asia</i> covers areas from the uniqueness of Asia like its economic and cultural diversity to the roles of governments and the importance of alliances. One of the first books to offer a perspective effective company strategy and how local and multinational companies can achieve strategic success in Asia. This important book is for anyone who has a stake in Asia or has plans to do business in it.