Managing Media Convergence

3,887.00

Pathways to Journalistic Cooperation

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ISBN: 9780813811086 Category:

From newsrooms to sales departments to Internet sites and converged “information platforms,” the business of information has changed and continues to change dramatically. In <i>Managing Media Convergence: Pathways to Journalistic Cooperation</i>, author Kenneth Killebrew examines media management from a fresh perspective, exploring how to best manage creative people in times of change. <br /> <p>This new addition to Blackwell Publishing’s <i>Media and Technology</i> series discusses the role of the journalist/broadcaster and other creative people charged with providing information in newly emerging cross-platform environments of converged media. By investigating creativity – coupled with notions of power, convergence, the changing work environment and traditional management methods – <i>Managing Media Convergence</i> unravels the dilemma of how to retain highly creative people. The necessary skill sets to achieve in a converged media world – of those who would manage and those who would be managed – are clarified and contrasted against traditional organizational approaches. Managerial expediency, efficiency, and effectiveness are considered through discussions of best practices and case studies.<br /> </p> <p>With the bottom-line focus of today’s media management on increasing profits and cash flow, <i>Managing Media Convergence</i> shows how workers and managers can successfully meet the challenges of the new media workplace.</p>