Employer Brand Management

<b>Attract, recruit, and retain the very best with a strategic employer brand</b> <p>From one of the world’s leading pioneers in the employer brand discipline and author of the first book on the subject <i>The Employer Brand,</i> comes the long-awaited practical follow-up <i>Employer Brand Management</i>. Talented, motivated employees are a company’s best assets, and the techniques in this book help attract, recruit, and retain the very best. A successful employer brand reaches beyond the boardroom to establish confidence, loyalty, and enthusiasm all the way down the ladder. <i>Employer Brand Management</i> gives readers a personal grasp of a new approach to people management. It draws on significant advances in practices among leading companies to provide a handbook for employer brand development and implementation. With a wide range of case studies and examples, you’ll be taken step-by-step through the employer brand development process. You will find information on the latest developments in technology, with particular attention paid to socially-enabled recruitment marketing and employee communication and engagement.</p> <p>You will:</p> <ul> <li>Follow the process of brand planning, definition, implementation, and application</li> <li>Discover how brand thinking can strengthen strategy and reinforce HR value</li> <li>Improve existing recruitment and talent management programs</li> <li>Learn the importance of employee engagement in the brand experience</li> </ul>