Starting and Building Your Catalog Sales Business

Now–America’s #1 marketer and consultant puts together the firstcomplete guide to catalog sales! Starting & Building YourCatalog Sales Business Some of America’s best known and mostsuccessful businesses, such as Sears, Spiegel, L.L. Bean, andLands’ End, are “catalog companies,” earning a major percentage oftheir profits through catalog sales. If you’re a business owner orentrepreneur, now you can do the same with the help of this book.Written by bestselling author Herman Holtz, Starting and BuildingYour Catalog Sales Business is a complete guide to catalog salesthat explains how to get started in and manage a catalog businessprofitably. Packed with anecdotes, worksheets, and examples drawnfrom successful catalog sales businesses, it explains:<br> * The basics of direct-mail selling and catalog sales<br> * The secrets to creating catalog copy that really sells<br> * The essential elements in the catalog mailing–including how tocreate a strong sales letter and a user-friendly order form<br> * How to choose and use the right mailing lists<br> * Managing the two essentials of the catalog business: sales volumeand pricing