Successful Product Development

Go from concept to cash in record time.<br> <br> When you’re working hard on a new product development project, you don’t have time for abstract theoretical concepts. You need concise, practical advice that will help you make things happen-now! You need quick access to clear, proven procedures aimed at producing revenue and profit growth fast. You need Successful Product Development: Speeding from Opportunity to Profit.<br> <br> This unique hands-on guide leads you step-by-step through the product development process, from the creation of ideas, through concurrent design and engineering, to just-in-time delivery of a superior product to the customer ahead of the competition. Every step of this process is driven by one guiding principle: the faster you can move from initial concept to product launch, the sooner you will generate income for your business and achieve your firm’s profit objective.<br> <br> Filled with invaluable time-saving guidance, Successful Product Development:<br> * Focuses on the most important product development topic, rapid profit growth<br> * Takes an event and interval approach tailored for industry professionals<br> * Features a concise format designed for quick reference and easy reading<br> <br> Successful Product Development is the ultimate handbook for professionals in new product development, marketing, engineering, and senior and general management in both service and manufacturing firms.