The Power of Persuasion

“An engaging, highly readable survey of the sophisticated methods of persuasion we encounter in various situations. From television to telemarketing and from self-deception to suicide cults, Levine takes a hard look at all the ways we attempt to persuade each other–and how and why they work (or don’t). . . . The next time you wonder what possessed you to pay $50 for a medallion commemorating the series finale of Friends, you’ll know where to turn.”<br /> –Slashdot.org<br /> <br /> “If you’re like most people, you think advertising and marketing work–just not on you. Robert Levine’s The Power of Persuasion demonstrates how even the best-educated cynics among us can be victimized by sales pitches.”<br /> –The Globe and Mail<br /> <br /> “Levine puts [his] analysis in the service of his real mission–to arm the reader against manipulation.”<br /> –The Wall Street Journal<br /> <br /> “This wonderful book will change the way you think and act in many realms of your life.”<br /> –Philip Zimbardo former president, American Psychological Association