Changing the Channel

<p>An all-encompassing guide to making the most from multi-channel marketing</p> <p>Written in a straightforward and accessible style, <i>Changing the Channel</i> offers you a detailed look at twelve of today’s most important marketing channels-explaining how each one works individually as well as in conjunction with each other, leveraging the power of your message for explosive profits.</p> <p>Page by page, you’ll become familiar with a variety of approaches, including direct online marketing, social media, public relations, radio and television advertising, direct space ads, event marketing, telesales, telemarketing, joint ventures, affiliate marketing, and direct mail.</p> <ul> <li>Discusses how to create successful marketing campaigns by using a mix of different marketing channels</li> <li>Offers some smart ways to track customer buying habits with a database that covers all marketing channels</li> <li>Helps you learn how to develop profitable relationships with your customers through frequent contact and by providing free quality content-not just sales pitches</li> </ul> <p>With this book as your guide, you’ll quickly discover how marketing across multiple channels can help develop quality customer relationships and improve the bottom line of your business.</p>