Search Engine Optimization (SEO) Secrets

<b>Tips, tricks, and little-known methods used by professional SEO consultants to rank in some of the most competitive search phrases</b><br /> <br /> <p>Search engine optimization (SEO) is the process of creating, formatting and promoting web pages in a manner that ensures that they are ranked highly for chosen keyword phrases after a user performs a Web search. This unique book taps the relatively unknown market of advanced SEO knowledge, and reveals secrets used by only the best SEO consultants.</p> <p>You’ll take your Internet marketing skills to the next level as you gain a thorough understanding of standard SEO techniques such as on-page optimization, off-page optimization, and link building. Packed with real-world examples, this essential guide demonstrates how real SEO consultants work with Fortune 500 companies to get the results they desire.</p> <p><b>Coverage includes:</b></p> <ul> <li>Understanding Search Engine Optimization</li> <li>Relearning How You See the Web</li> <li>Picking the Right SEO Tools</li> <li>Finding SEO Problems</li> <li>Solving SEO Problems</li> <li>SEO Best Practices</li> <li>The SEO Consulting Process</li> <li>Comprehensive Site Audit (Informational Website)</li> <li>Comprehensive Site Audit (E-Commerce Website)</li> <li>Understanding the SEO Industry</li> <li>Search Engine Verticals</li> <li>Optimizing for Alternative Search Engines</li> <li>Setting Up a Testing Platform</li> <li>SEO Resources</li> <li>Attending SEO Conferences</li> </ul>