Campaign Communication and Political Marketing

Campaign Communication and Political Marketing is a comprehensive, internationalist study of the modern political campaign. It indexes and explains their integral components, strategies, and tactics. <ul> <li>Offers comparative analyses of campaigns from country to country</li> <li>Covers topics such as advertising strategy, demography, the effect of campaign finance regulation on funding, and more</li> <li>Draws on a variety of international case studies including the campaigns of Barack Obama and Nicolas Sarkozy</li> <li>Analyses the impact of digital media and 24/7 news cycle on campaign conduct</li> </ul>