The PDMA Handbook of New Product Development

<p>New Product Development is one of the most important challenges facing organizations today.</p> <p>The Product Development and Management Association (PDMA) Handbook of New Product </p> <p>Development 3rd Edition provides an exceptional review of cutting edge topics for both new and </p> <p>experienced product development leaders. It offers a comprehensive and updated guide to the</p> <p>practices, processes and tools critical to achieving and sustaining new product/service development</p> <p>success in today’s world, delivering valuable information about the fundamentals as well as emerging  </p> <p>practices such as venturing, virtual product development and the use of social media in NPD.</p> <p> </p> <p>As the premier global advocate for professionals and organizations working in the fields of new</p> <p>product/service development, PDMA has assembled in the Handbook unique content on the</p> <p>critical aspects of product development success including its 2012 Best Practices Research, Lessons</p> <p>Learned from its Outstanding Corporate Innovator Award Winners and keys to success from</p> <p>organizations with proven innovation track records.</p> <p> </p> <p>The 3rd Edition is an essential reference for anyone with responsibility for product development</p> <p>activities, from novices looking for fundamentals to experts seeking insights on emerging concepts,</p> <p> and is relevant for all functions and all product/service industries.  </p>