Origination: The Geographies of Brands and Branding

<p><i>Origination: The Geographies of Brands and Branding </i>offers innovative theoretical and conceptual frameworks relating to the ways that actors create meaning and value in commodity brands and branding through processes of geographical association.</p> <ul> <li>Provides innovative conceptualization and theorization to facilitate an understanding of the geographical dimensions of brands and branding</li> <li>Challenges current interpretations of brands as vehicles of homogenization in globalization</li> <li>Establishes the theoretical and conceptual foundations of a more geographically sensitive approach through rigorous empirical examination of the under-researched geographical differentiation of commodity brands and branding</li> <li>Presents innovative new research and analysis of the socio-spatial biographies of the Newcastle Brown Ale, Burberry and Apple brands</li> <li>Forges strong new connections between political and cultural economy approaches within geography</li> <li>Provides a distinctive and incisive conceptual and theoretical framework capable of engaging other branded commodities and their branding in other times and places</li> </ul>