Social Media Data Mining and Analytics

<b>Harness the power of social media to predict customer behavior and improve sales</b> <p>Social media is the biggest source of Big Data. Because of this, 90% of Fortune 500 companies are investing in Big Data initiatives that will help them predict consumer behavior to produce better sales results. <i>Social Media Data Mining and Analytics</i> shows analysts how to use sophisticated techniques to mine social media data, obtaining the information they need to generate amazing results for their businesses.</p> <p><i>Social Media Data Mining and Analytics</i> isn’t just another book on the business case for social media. Rather, this book provides hands-on examples for applying state-of-the-art tools and technologies to mine social media – examples include Twitter, Wikipedia, Stack Exchange, LiveJournal, movie reviews, and other rich data sources. In it, you will learn:</p> <ul> <li>The four key characteristics of online services-users, social networks, actions, and content</li> <li>The full data discovery lifecycle-data extraction, storage, analysis, and visualization</li> <li>How to work with code and extract data to create solutions</li> <li>How to use Big Data to make accurate customer predictions</li> <li>How to personalize the social media experience using machine learning</li> </ul> <p>Using the techniques the authors detail will provide organizations the competitive advantage they need to harness the rich data available from social media platforms.</p>