Essentials of Intellectual Property

The definitive primer on intellectual property for business professionals, non-IP attorneys, entrepreneurs, and inventors <p>Full of valuable tips, techniques, illustrative real-world examples, exhibits, and best practices, the <i>Second Edition</i> of this handy and concise paperback will help you stay up to date on the newest thinking, strategies, developments, and case law in intellectual property.</p> <ul type=”disc”> <li>Presents fundamentals of patents, trademarks, copyrights, trade secrets and other less-know forms of IP, such as registered design and mask works</li> <li>Covers important concepts such as IP strategy, protection, audits, valuation, management, and competitive intelligence</li> <li>Offers an introduction to IP licensing and enforcement</li> <li>Now features discussion of critical precedent-setting recent IP cases and proposed patent reform</li> </ul> <p>Providing business professionals and IP owners with in-depth knowledge of this extremely important subject, this book helps those new to this field gain a better understanding and appreciation for the results of their creative abilities.</p>