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The Business of Belonging

₹1,571.00

How to Build Communities that Grow the Bottom Line

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ISBN: 9781119766124 Category:

<p><b>Your business problems are community problems. Solve them and scale with help from the leader in the field. </b> </p> <p>The world’s most successful businesses leaders understand that creating a shared social identity around their products and services is the most efficient path to scaling revenue, differentiating products, promoting customer success and retention, and seizing category ownership. <i>The Business of Belonging: How to Build Communities that Grow the Bottom Line </i>is the definitive playbook for doing just that.<i> </i>CMX founder David Spinks offers step-by-step advice for creating community strategy, aligning it with your business objectives, and launching and managing a community of end users that will be your best marketer, salesperson, customer service provider, and evangelist. </p> <p><i>Building Customer Communities</i> tackles topics like: </p> <ul style=”margin-bottom: 0in; font-size: medium; margin-top: 0in; user-select: text; -webkit-user-drag: none; -webkit-tap-highlight-color: transparent; cursor: text; overflow: visible;” type=”disc”> <li style=”margin: 0in 0in 0.0001pt 0.25in; font-size: 11pt; font-family: Calibri, sans-serif; vertical-align: baseline; user-select: text; -webkit-user-drag: none; -webkit-tap-highlight-color: transparent; cursor: text; overflow: visible;”>The SPACES and the six key drivers of community success: Support, Product, Acquisition, Contribution, Engagement and Success. </li> <li style=”margin: 0in 0in 0.0001pt 0.25in; font-size: 11pt; font-family: Calibri, sans-serif; vertical-align: baseline; user-select: text; -webkit-user-drag: none; -webkit-tap-highlight-color: transparent; cursor: text; overflow: visible;”>How to measure the ROI of community initiatives and outcomes </li> <li style=”margin: 0in 0in 0.0001pt 0.25in; font-size: 11pt; font-family: Calibri, sans-serif; vertical-align: baseline; user-select: text; -webkit-user-drag: none; -webkit-tap-highlight-color: transparent; cursor: text; overflow: visible;”>The anatomy, lifecycle, and member journey of a business community  </li> <li style=”margin: 0in 0in 0.0001pt 0.25in; font-size: 11pt; font-family: Calibri, sans-serif; vertical-align: baseline; user-select: text; -webkit-user-drag: none; -webkit-tap-highlight-color: transparent; cursor: text; overflow: visible;”>Designing, facilitating, and moderating shared spaces for your community members </li> </ul> <p>For leaders driving the bottom line and community professionals alike, <i>The Business of Belonging</i> is the definitive resource for making community a priority.  </p>

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