Empowered

<p><b>What is it about the top tech product companies such as Amazon, Apple, Google, Netflix and Tesla that enables their record of consistent innovation?  </b></p> <p>Most people think it’s because these companies are somehow able to find and attract a level of talent that makes this innovation possible. But the real advantage these companies have is not so much <i>who</i> they hire, but rather <i>how</i> they enable their people to work together to solve hard problems and create extraordinary products. </p> <p>As legendary Silicon Valley coach–and coach to the founders of several of today’s leading tech companies–Bill Campbell said, “Leadership is about recognizing that there’s a greatness in everyone, and your job is to create an environment where that greatness can emerge.” </p> <p>The goal of <i>EMPOWERED</i> is to provide you, as a leader of product management, product design, or engineering, with everything you’ll need to create just such an environment. </p> <p>As partners at The Silicon Valley Product Group, Marty Cagan and Chris Jones have long worked to reveal the best practices of the most consistently innovative companies in the world. A natural companion to the bestseller <i>INSPIRED, EMPOWERED</i> tackles head-on the reason why most companies fail to truly leverage the potential of their people to innovate: product leadership. </p> <p>The book covers:</p> <ul> <li>what it means to be an empowered product team, and how this is different from the “feature teams” used by most companies to build technology products</li> <li>recruiting and coaching the members of product teams, first to competence, and then to reach their potential</li> <li>creating an inspiring product vision along with an insights-driven product strategy</li> <li>translating that strategy into action by empowering teams with specific objectives—problems to solve—rather than features to build</li> <li>redefining the relationship of the product teams to the rest of the company</li> <li>detailing the changes necessary to effectively and successfully transform your organization to truly empowered product teams</li> </ul> <p><i>EMPOWERED</i> puts decades of lessons learned from the best leaders of the top technology companies in your hand as a guide. It shows you how to become the leader your team and company needs to not only survive but thrive.</p> <p> </p> <p> </p>