<p><b>Discover a new, demand-centric framework for forecasting and demand planning</b></p> <p>In <i>Consumption-Based Forecasting and Planning</i>, thought leader and forecasting expert Charles W. Chase delivers a practical and novel approach to retail and consumer goods companies demand planning process. The author demonstrates why a demand-centric approach relying on point-of-sale and syndicated scanner data is necessary for success in the new digital economy.</p> <p>The book showcases short- and mid-term demand sensing and focuses on disruptions to the marketplace caused by the digital economy and COVID-19. You’ll also learn:</p> <ul> <li>How to improve demand forecasting and planning accuracy, reduce inventory costs, and minimize waste and stock-outs</li> <li>What is driving shifting consumer demand patterns, including factors like price, promotions, in-store merchandising, and unplanned and unexpected events</li> <li>How to apply analytics and machine learning to your forecasting challenges using proven approaches and tactics described throughout the book via several case studies. </li> </ul> <p>Perfect for executives, directors, and managers at retailers, consumer products companies, and other manufacturers, <i>Consumption-Based Forecasting and Planning </i>will also earn a place in the libraries of sales, marketing, supply chain, and finance professionals seeking to sharpen their understanding of how to predict future consumer demand.</p>
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