Restartup

<p><b>Your&nbsp;complete&nbsp;startup&nbsp;downturn survival guide</b>&nbsp;</p> <p>During&nbsp;a&nbsp;market boom,&nbsp;startup&nbsp;funding&nbsp;is&nbsp;in abundance.&nbsp;But&nbsp;when a financial crisis hits,&nbsp;investments dry up,&nbsp;making it&nbsp;difficult&nbsp;for newer, smaller outfits to survive.&nbsp;During a&nbsp;period of&nbsp;economic&nbsp;instability,&nbsp;that&nbsp;task might seem even harder.&nbsp;However, a&nbsp;crisis doesn&rsquo;t&nbsp;have to mean it&rsquo;s time to shut up shop.&nbsp;<i>Restartup&nbsp;</i>shows how&nbsp;it&rsquo;s possible&mdash;by&nbsp;choosing to&nbsp;embrace instability&nbsp;and&nbsp;seizing&nbsp;the&nbsp;new opportunities it&nbsp;provides&mdash;to&nbsp;stay afloat,&nbsp;and even&nbsp;to&nbsp;thrive.&nbsp;&nbsp;&nbsp;</p> <p>Arunkumar&nbsp;Krishnakumar&nbsp;and Maxson Tee&nbsp;&mdash;tech&nbsp;investor, influencer, blogger, and&nbsp;podcaster&mdash;&nbsp;use&nbsp;case studies and&nbsp;in-depth interviews with VCs, CEOs, and academics&nbsp;to&nbsp;flesh-out&nbsp;anecdotal&nbsp;crisis-survival frameworks. They introduce you&nbsp;to the concepts, tools&nbsp;and&nbsp;techniques&nbsp;to&nbsp;help&nbsp;you&nbsp;sail&nbsp;through an economic storm.&nbsp;</p> <ul> <li>The money pyramid&mdash;understand&nbsp;your&nbsp;crisis&nbsp;financing options</li> <li>Mental Health &ndash;&nbsp;drop the societal taboo&nbsp;for the wellbeing of the company and the founders</li> <li>Fundraising psychology&mdash;go beyond the deck and the proposition&nbsp;to&nbsp;get inside your investor&rsquo;s head</li> <li>Operational efficiencies&mdash;know how to cut back but still hold onto your top people</li> <li>Embrace the suck&mdash;see how a crisis can&nbsp;open up&nbsp;unexpected&nbsp;opportunities&nbsp;</li> </ul> <p>Don&rsquo;t let a crisis&nbsp;go to waste:&nbsp;stop worrying and use&nbsp;the proven ideas in this book to turn&nbsp;instability&nbsp;into opportunity&mdash;and embrace the wild ride to survival and success.&nbsp;&nbsp;</p>