Advanced Marketing Research

<i/> Advanced Marketing Research <d/> is a companion volume to Richard Bagozzi’s <i/> Principles of Marketing Research <d/>. It is intended for students on advanced marketing research courses at the graduate and postgraduate levels and on executive programs. <br/>Each chapter begins with a historical development of the topical area before moving on to advanced issues and coverage of latest developments. To aid students learning, questions and exercises are included throughout.