Banking on the Bund

It’s undoubted that the Chinese market is full of opportunities. However, for foreign banks, even if they have great enthusiasm about China, their human and financial resources are limited against such a large market, let alone that they have to face the “besiegement” by the “four elephants.” Therefore, they should consider how to try their best to work out the most suitable market strategies and strike a balance between the scale of local clients and profit maximization. <p>Even for Chinese large- and medium-sized commercial banks, not all of their business sectors are strong. One or two well-known “knockout products” would be enough to help you survive the heated competition in the banking industry.</p> <p>Foreign bankers should first have a comprehensive and deep understanding of the history, current situation and prospect of China’s financial industry before they can have a more precise and clearer picture of their strategies for future growth in China, according to Jack Reerink, New York-based global company news editor at Reuters.</p> <p>This book is about a summary of major international banks’ past in China and analysis of different strategies and approaches to the vast financial markets can help readers shape their ideas about how foreign banks have changed China and how in turn these changes will affect foreign banks in the future.</p>