Book Yourself Solid

<b>Kick off the cycle of success with serious self-promotion that works</b> <p><i>Book Yourself Solid</i> is a handbook for self-promotion that translates into results. We tend to think of “busy” as the equivalent of “successful”—but that’s not always the case. The key lies in <i>what you’re busy doing</i>. Success means spending your time doing work that gets you closer to your goals, and the critical driving force behind that success is self-promotion. This book shows you how to promote more than just your skills—you need to sell your reputation, your service, your very self. It starts with laying a foundation so potential clients know you can give them what they want and need. How do people see you, and how does that diverge from what you would <i>like</i> them to think? Once you know where you are, you can map out a plan for getting where you need to be, and this book shows you how to build the reputation you need to be the go-to person in your field—and keep the business coming in long-term. <p><i>Book Yourself Solid has been one of the most popular marketing books in the world for service-based businesses since its initial release in 2006.</i> This new third edition includes updated and expanded strategies, techniques, and skills to help you get more clients and increase your take-home profits. <ul> <li>Build a solid foundation for a stellar public image</li> <li>Enhance your reputation for trust and credibility</li> <li>Perfect your pitch and pricing to attract higher-caliber clients</li> <li>Adopt the six core strategies that will keep you booked solid</li> </ul> <p>Spending just a small amount of time on self-promotion is an investment. You build a reputation that attracts high-quality clients, which boosts your profits, your track record, and your reputation, which in turn attracts even more high-quality clients. <i>Book Yourself Solid</i> shows you how to kick off this cycle of success, and maintain it for the long term.