Conversational Marketing

<p><b>Real-time conversations turn leads into customers</b></p> <p><i>Conversational Marketing </i>is the definitive guide to generating better leads and closing more sales. Traditional sales and marketing methods have failed to keep pace with the way modern, internet-savvy consumers purchase goods and services. Modern messaging apps, which allow for real-time conversations and instant feedback, have transformed the way we interact in our personal and professional lives, yet most businesses still rely on 20^th century technology to communicate with 21^st century customers. Online forms, email inquiries, and follow-up sales calls don’t provide the immediacy that modern consumers expect. Conversational marketing and sales are part of a new methodology centered around real-time, one-on-one conversations with customers via chatbots and messaging.  By allowing your business to communicate with customers in real time—when it’s most convenient <i>for them</i>—conversational marketing improves the customer experience, generates more leads, and helps you convert more leads into customers.<br /><br />Conversational Marketing pioneers David Cancel and Dave Gerhardt explain how to:</p> <ul> <li>Merge inbound and outbound tactics into a more productive dialog with customers</li> <li>Integrate conversational marketing techniques into your existing sales and marketing workflow</li> </ul> <p>Face-to-face meetings, phone calls, and email exchanges remain important to customer relations, but adding a layer of immediate, individual conversation drives the customer experience—and sales—sky-high. </p>