Creativity

Fast track route to fostering and exploiting a creative dynamic in any organisation <p>Covers the key areas of creative team working and brainstorming, leading projects with a creative output, choosing and backing winning ideas and motivating and rewarding staff</p> <p>Examples and lessons from some of the world’s most creative businesses, including AOL Time-Warner, BMW, IDEO and Nortel Networks, and ideas from the smartest thinkers, including Edward de Bono, Gary Hamel, Richard Pascale and W. Chan Kim</p> <p>Includes a glossary of key concepts and a comprehensive resources guide</p>