Critical Marketing


Issues in Contemporary Marketing

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ISBN: 9780470511985 Category:

<i>Critical Marketing,</i> edited by Tadajewski and Brownlie, brings together both the historical context and recent developments in critical marketing in a single concise text which includes seminal journal articles by leading experts. <p><i>Critical Marketing</i> is publishing at a time when there is an increasing emphasis on the need to view marketing practice in its wider political, cultural and social context and the desirability of studying the impact of marketing from multiple perspectives.</p> <p><i>Critical Marketing</i> is essential reading for students and scholars in marketing, consumer research, cultural studies, sociology and psychology.</p>


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