Digital Business Transformation

<p><b>Fuel your business’ transition into the digital age with this insightful and comprehensive resource</b></p> <p><i>Digital Business Transformation: How Established Companies Sustain Competitive Advantage</i> offers readers a framework for digital business transformation. Written by Nigel Vaz, the acclaimed CEO of Publicis Sapient, a global digital business transformation company, <i>Digital Business Transformation</i> delivers practical advice and approachable strategies to help businesses realize their digital potential.</p> <p><i>Digital Business Transformation</i> provides readers with examples of the challenges faced by global organizations and the strategies they used to overcome them. The book also includes discussions of:</p> <ul> <li>How to decide whether to defend, differentiate, or disrupt your organization to meet digital challenges</li> <li>How to deconstruct decision-making throughout all levels of your organization</li> <li>How to combine strategy, product, experience, engineering, and data to produce digital results</li> </ul> <p>Perfect for anyone in a leadership position in a modern organization, particularly those who find themselves responsible for transformation-related decisions, <i>Digital Business Transformation</i> delivers a message that begs to be heard by everyone who hopes to help their organization meet the challenges of a changing world.</p>