Digital Services in the 21st Century


A Strategic and Business Perspective

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ISBN: 9781119314851 Category:

<p>Telecommunication Services provides a holistic approach to understand telecommunications systems by addressing the emergence and domination of new digital services, consumer and economic dynamics, and the creation of content by service providers.</p> <ul> <li>Includes services, underlying technologies, and internal capabilities for social network advertising</li> <li>Covers market dynamics that determine the successes and failures of service offerings</li> <li>Discusses the impact of smartphones (iPhone launch) on the telecommunications and mobile device industry</li> </ul>


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