East-Commerce

<b>A New E-Commerce Model is Coming from the East<b>—</b>it is More Advanced and it is Spreading Worldwide</b> <p>China is now the biggest e-commerce market, hardware producer and soon Internet of Things player in the world. Written by a world-recognized expert, this eye-opening treatment allows readers a rare glimpse into how China will shape the global online world for the next decade.</p> <p>Featuring hundreds of interviews, with influential companies and investors such as Alibaba, Baidu, Tencent, Xiaomi, Yihaodian, Cogobuy, Rocket Internet, Didi-Kuaidi Taxi, Snapdeal, Tokopedia, DST Global, Credit Suisse, UBS, Qiming Ventures and many more, this ground-breaking guide provides exceptional firsthand accounts of the key considerations to making lucrative investments in this powerful sector.</p> <p><i>East-Commerce</i> enables you to:</p> <ul> <li>Understand how China’s e-commerce explosion began and where it is heading</li> <li>See where China is shaping investments and innovation all over the globe</li> <li>Examine why China’s model is better suited for developing economies</li> <li>Go in-depth into how and where others are finding opportunity and success</li> </ul> <p>The new business models coming out of China offer a variety of new growth opportunities to international companies. Understanding how China’s online market operates gives you the edge when building a global strategy.</p> <p><b>Praise for <i>East-Commerce</i></b></p> <p>”I have never read such a penetrating exploration of China’s e-commerce scene. Not only does it cover the unique characteristics of China’s e-commerce landscape but it also delves into the cultural motivators of the Chinese people who are uniquely passionate about online shopping.”<br /><b>—</b><b>TOM DOCTOROFF, CEO, J Walter Thomson Asia, author of <i>Billions</i> and <i>What Chinese Want</i></b></p> <p>”As China now becomes the world’s largest e-commerce market, this book provides a timely and insightful analysis for investors looking for opportunities in China.” <br /><b><b>—</b>AMY LO,</b> <b>Group Managing Director and Chief Executive, UBS Hong Kong</b></p> <p>”East-Commerce is an insightful and entertaining guide to the e-commerce boom in Asia’s emerging markets. Filled with interviews and anecdotes from leading entrepreneurs and businesses, Marco Gervasi has written the most comprehensive book on the topic I’ve seen.”<br /><b><b>—</b>PORTER ERISMAN,</b> <b>former VP, Alibaba; author, <i>Alibaba’s World</i></b></p> <p>”Inquisitive and well-articulated, East-Commerce describes in a unique way how China is leapfrogging the West in many key online sectors<b>”</b>a must read.”<br /><b>—</b><b>JOHN LINDFORS, Managing Partner and Director, DST Investment Management, former Partner Goldman Sachs</b></p> <p>”East Commerce provides incredible insight into the technological and cultural changes going on in China. It is especially valuable for multinational companies doing business in China to re-frame their thinking and marketing approach and to build loyalty in this massive market.”<br /><b><b>—</b>CHANDOS QUILL, VP Global Data Solutions, Merkle Inc.</b></p> <p>”East-Commerce gives an insider’s perspective on what it’s like to operate in the biggest e-commerce market in the world<b>”</b>each one of my team members has this book on their desk.”<br /><b><b>—</b>BRUNO FELTRACCO, VP and Managing Director, The North Face Asia Pacific</b></p> <p>”Marco Gervasi delivers crucial insight into the global implications associated with the increasing relevance and reach of the ‘East-Commerce’ model.”<br /><b><b>—</b>MICHAEL INJAYCHOCK, Sr. Director, Touchpoint Optimization, Eli Lilly and Company</b></p> <p>”East-Commerce reads more like a novel than a text book as it details the evolution of the Chinese ecommerce marketplace and offers great insight into how to successfully navigate the complicated landscape.”<br /><b><b>—</b>RICHARD RUSSE