Event Success


Maximizing the Business Impact of In-person, Virtual, and Hybrid Experiences

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ISBN: 9781119817154 Category:

<p><b>Make events the most powerful marketing tool you have&nbsp;</b></p> <p>In&nbsp;<i>Event Success: Maximizing the Business Impact of Physical, Virtual, and Hybrid Experiences</i>,&nbsp;Alon Alroy, Eran Ben-Shushan, and Boaz Katz&nbsp;of&nbsp;Bizzabo&nbsp;draw on the knowledge&nbsp;they&rsquo;ve&nbsp;gained&nbsp;powering events for companies like Amazon, Salesforce, and Uber&nbsp;to&nbsp;deliver an end-to-end playbook for readers wanting to maximize their organization&rsquo;s return on events.&nbsp;&nbsp;</p> <p><i>Event Success</i>&nbsp;will help you unlock the full potential of your events and&nbsp;make them your most important marketing channel. You&rsquo;ll learn&nbsp;how&nbsp;to&nbsp;create elevated experiences in any format that drive strategic business goals, including:&nbsp;&nbsp;</p> <ul> <li>How to measure event success with surveys, data, analytics, and key KPIs&nbsp;</li> <li>How to integrate events into a strategic, end-to-end marketing plan&nbsp;</li> <li>How to collect, analyze, and funnel event data to other teams to drive business growth&nbsp;</li> <li>What&nbsp;events are successful, what the data says about them, and real-life examples from&nbsp;SAP, the&nbsp;Financial Times, IBM, and other leading brands that capture the imagination of their audiences through events&nbsp;</li> </ul> <p><i>Event Success</i>&nbsp;is ideal for&nbsp;marketers, event professionals, and anyone&nbsp;responsible for creating buzz, driving new sales, and building thought leadership with&nbsp;in-person, hybrid, or virtual events. It&rsquo;s also an invaluable resource for maximizing your organization&rsquo;s &ldquo;RoE&rdquo;&mdash;or Return on Event&mdash;with measurable increases in sales.&nbsp;</p>