Financial Accounting in an Economic Context

<p><i>Financial Accounting</i>, 11th Edition, provides students with a clear understanding of financial accounting by framing accounting processes in the context of real-world business practices. Concepts are presented in an engaging story-telling approach and help answer key questions such as “why, what, and how” financial accounting connects to business success. </p> <p>By building a solid foundation in the mechanics of preparing and analyzing financial statements, performance measurement (Return on Equity), and decision-making with the help of data analytics, <i>Financial Accounting, 11th Edition </i>helps students better prepare to be effective and successful business professionals.  </p>