Fundraising Analytics

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Using Data to Guide Strategy

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ISBN: 9780470165577 Category:

<p><i>Fundraising Analytics: Using Data to Guide Strategy Fundraising Analytics</i> shows you how to turn your nonprofit’s organizational data—with an appropriate focus on donors—into actionable knowledge. The result—A vibrant, donor-centered nonprofit organization that makes maximum use of data to reveal the unique diversity of its donors. It provides step-by-step instructions for understanding your constituents, developing metrics to gauge and guide your success, and much more.</p>

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