Globalizing Responsibility

<i>Globalizing Responsibility: The Political Rationalities of Ethical Consumption</i> presents an innovative reinterpretation of the forces that have shaped the remarkable growth of ethical consumption. <ul type=”disc”> <li>Develops a theoretically informed new approach to shape our understanding of the pragmatic nature of ethical action in consumption processes</li> <li>Provides empirical research on everyday consumers, social networks, and campaigns</li> <li>Fills a gap in research on the topic with its distinctive focus on fair trade consumption</li> <li>Locates ethical consumption within a range of social theoretical debates -on neoliberalism, governmentality, and globalisation</li> <li>Challenges the moralism of much of the analysis of ethical consumption, which sees it as a retreat from proper citizenly politics and an expression of individualised consumerism</li> </ul>