Hollywood Stardom

By integrating star studies and film industry studies, <i>Hollywood Stardom</i> reveals the inextricable bonds between culture and commerce in contemporary notions of film stardom.<br /> <br /> <ul> <li>Integrates the traditions of star studies and industry studies to establish an original and innovative mode of analysis whereby the ‘star image’ is replaced with the ‘star brand’</li> <li>Offers the first extensive analysis of stardom in the ‘post-studio’ era</li> <li>Combines genre, narrative, acting, and discourse analysis with aspects of marketing theory and the economic analysis of the film market</li> <li>Draws on an extensive body of research data not previously deployed in film scholarship</li> <li>A wide range of star examples are explored including George Clooney, Mel Gibson, Tom Cruise, Daniel Day-Lewis, Tom Hanks, Will Smith, and Julia Roberts</li> </ul>