How to Develop and Promote Successful Seminars and Workshops

A complete guide to succeeding in today’s burgeoning seminarbusiness–from developing a program and market testing, to pricing,promotion, advertising, and more! How to Develop & PromoteSuccessful Seminars & Workshops The adult educationbusiness–seminars, workshops, classes, conferences–is one of thefastest growing industries in the country and, for many, extremelyprofitable. Now, Howard Shenson shares proven-effective,research-based strategies responsible for filling more than onemillion seminar seats, to allow anyone with marketable knowledge tosucceed in the seminar business. You’ll learn:<br> * How to select a marketable subject and test market any seminarfor about $1,000 or less<br> * How to develop a dynamic program and effective programmaterials<br> * How to create a powerful, registration producing marketingstrategy and design winning promotional materials<br> * How to assess promotional effectiveness and fine-tune marketingto increase sales<br> * How to evaluate and choose where and when to conduct your seminaror workshop<br> * How to select hotel and conference facilities<br> * How to price your program to ensure maximumregistrations/profitability<br> * How to develop or obtain program materials and how to add to yourprofits through back-of-the-room sales of products andservices<br> * How to creatively select and rent mailing lists, and maximizeyour direct mail response while reducing marketing expense