Turban’s <b><i>IT for Management</i></b> is uniquely focused on how organizations operate and compete in the digital economy, and includes the latest coverage on technology. Turban is one of the leading, most well-known authors in the field. TMW addresses the key market issues of 1) ever-changing technology, 2) sustaining student interest and motivation, and 3) addressing the needs of a mixed audience of majors and non-majors, as well as students from diverse technical backgrounds, by having the most current technology coverage and providing pedagogy that helps motivate students and make the material relevant.
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Information Technology for Management: Transforming Organizations in the Digital Economy, 4e Blackboard
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