Interior Design in Practice

<b>Through real-world case studies, master the business of interior design practice</b> <p>Whether you hope to own your own company, grow your company, or rise high in the managerial ranks of a larger practice, you must have a tight grasp of business basics in order to succeed as an interior designer<i>. Interior Design in Practice</i> provides the vital business education an interior designer needs. It describes in detail how to plan and launch an interior design business, and how to grow that business towards success.</p> <p>Through real-world case studies, you’ll learn the essentials of building a design practice, including:</p> <ul> <li> <p>Deciding how and when to use business planning, strategic planning, and financial planning to your benefit</p> </li> <li> <p>Techniques to build teams and motivate team members</p> </li> <li> <p>Ways to avoid costly mistakes</p> </li> <li> <p>Advice on branding and marketing your firm and yourself</p> </li> <li> <p>Methods to integrate new technology into your day-to-day practice, marketing, and networking</p> </li> </ul> <p>Coauthored by a former ASID national president and an experienced design writer and editor, <i>Interior Design in Practice</i> assists interior designers with practical, from-the-field advice, along with enlightening case studies throughout the book. Both budding entrepreneurs and seasoned design practitioners will find this comprehensive, real-world guide a welcome stepping-stone to success.</p>