Licensing Best Practices

A definitive resource for professionals in licensing and technology management<br /> <br /> In this comprehensive guide to licensing best practices, esteemed members of the Licensing Executives Society International offer in-depth discussion of a broad range of important topics in the field of licensing, including:<br /> * Licensing issues in Europe, Asia, Australia, the Middle East, South Africa, and Latin America<br /> * Technology valuation<br /> * Technology management consulting<br /> * Licensing agreements and strategic partnerships<br /> * The expansion of the licensing profession<br /> * Patent procedures and protection in Europe<br /> * Trade secrets law and intellectual property assets<br /> * Issues in copyright, software, and Web sites<br /> * Trademarks, trade names, and trade dress<br /> * Licensing in the biotechnology industry<br /> * Pharmaceutical licensing<br /> * University licensing trends<br /> * Technology rights that are financial assets and instruments<br /> * IC-based corporate carve-outs<br /> * Licensing and litigation<br /> * ADR