Living in the Corporate Zoo

“This powerfully argued book combines excellent analysis of futuretrends with insights into directing and managing the forces ofchange.”<br> – Jim Coulter, Chief Executive, National Housing Federation<br> <br> “A thought-provoking re-examination of the modern world, itschanging culture, people and lifestyles. Challenging, authoritativeand immensely readable.”<br> – Prof Gordon Marshall, Chief Executive, Economic and SocialResearch Council<br> <br> “Who knows what the future holds in store? Richard Scase helps usconsider some possible scenarios. A thought-provoking and enjoyableread.”<br> – Philip Williamson, Chief Executive, Nationwide Building Society<br> <br> “Scase scores again, looking ahead at what’s facing us in thefuture”<br> – Robert M. Worcester, Chairman, MORI<br> <br> “Richard Scase has a gift for the trenchant comment that capturesthe unease of our age. In this book he draws together all theglobal economic, business, social and political trends that weperceive but only half-understand and weaves them into a coherentfabric.”<br> – Susan Segal-Horn, Professor of International Strategy, OpenUniversity Business School<br> <br> “Richard has captured in one slim volume, the latest thinking on’corporatisation’ from the global to the personal which only adedicated RSA lecture attendee could hope to acquire over manyyears.”<br> – Penny Egan, Director, Royal Society for the Arts, Manufacturesand Commerce<br> <br> ‘A compelling and provocative overview of how we do business andthe business we do in the 21st century. With hallmark insights,Richard Scase offers a banquet of ideas on the new forces that arereshaping corporate life. Easy to read and hard to put down.'<br> – Ken Robinson, Senior Advisor to the President, J.P. Getty Trust