Management and Creativity


From Creative Industries to Creative Management

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ISBN: 9781405119962 Category:

This book explores the relationship between the management of creativity and creative approaches to management.<br /> <ul class=”noindent”> <li>Challenges the stereotypical opposition between ‘creatives’ and ‘suits’.<br /> </li> <li>Draws on the work of management theorists such as Mintzberg and Porter and creativity theorists such as Amabile and Boden.<br /> </li> <li>Draws on the practical experience of individuals working in the creative industries.<br /> </li> <li>Looks at the place of creative organisations and creative business management in a new creative economy, based on ideas, images and information.</li> </ul>


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