Marketing Express

Marketing express is the fast-track route to mastering all aspects of marketing.<br /> <br /> It introduces and explains all the key techniques successful marketers use, from CRM to brand management, and from failsafe planning to making the most of technology.<br /> <br /> It is illustrated with examples and lessons from some of the worlds most successful businesses, including Sony, Sephora, Apple, Zara, Henkel, Best Buy and Wal*Mart, and ideas from experts like C.K. Prahalad, Theodore Levitt, Philip Kotler, David Aaker, Al Ries and Jack Trout.<br /> <br /> It includes a glossary of key concepts, a comprehensive resources guide and a fast, easy-to-read summary of “ten steps to making it work.”<br /> <br /> Marketing express gets straight to the essentials so you can read up and act…fast.