Microsoft Dynamics CRM 4 For Dummies

Customer relationship management, or CRM, is certainly a hot topic in business today. If you have a small or medium-sized business, chances are you’re already aware of all it can do for you. But with so many options and so much to think about, how do you get a CRM system in place with a minimum of hassle? Well, <i>Microsoft Dynamics CRM 4 For Dummies</i> is a great place to start! <p>Written by veteran CRM experts Joel Scott and David Lee, this friendly guide will have you understanding and using Microsoft’s CRM solution in a jiffy. Whether you’re considering a CRM system for the first time or you’ve decided to switch from another system to Microsoft Dynamics CRM, this book will make it easy to:</p> <ul type=”disc”> <li>Maintain and manage all your customer information</li> <li>Personalize Microsoft CRM to work for your business</li> <li>Set up CRM to support sales, marketing, and customer service</li> <li>Use the Outlook client</li> <li>Manage territories and business units</li> <li>Create and manage activities</li> <li>Generate quotes and invoices</li> <li>Implement and manage a marketing campaign</li> <li>Work with contracts, and much more</li> </ul> <p><i>Microsoft Dynamics CRM 4 For Dummies</i> is packed with information on the latest version, It will help you get a unified view of your customer information and interactions through integrated sales, marketing, and customer service features. And that, as every business owner knows, is important to improving your bottom line!</p>