Mission-Based Marketing

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Positioning Your Not-for-Profit in an Increasingly Competitive World

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ISBN: 9780470602188 Category:

<p>A direct, practical guide revealing how you can lead your not-for-profit to success through mission-based marketing</p> <p>Now in a Third Edition, <i>Mission-Based Marketing</i> is a direct, practical guide showing how you can lead your not-for-profit to success in a more competitive world. This book provides the knowledge and skills you need to build a market-driven organization that holds onto its core values, does a better job of providing mission, and successfully competes for funding, clients, referral sources, staff, and board members.</p> <ul> <li>Includes new material on nonprofit websites, social networking and new methods of communication, advances in technology, customer service in today’s world, and the effects of marketing on fundraising</li> <li>Goes beyond the hows and whys to include lots of hands-on advice and real-world examples</li> <li>Other titles by Brinckerhoff: <i>Mission-Based Management: Leading Your Not-for-Profit In the 21st Century</i>, <i>Faith-Based Management: Leading Organizations That Are Based on More than Just Mission</i>, and <i>Social Entrepreneurship: The Art of Mission-Based Venture Development</i></li> </ul> <p>Filled with new material, this book appraises the trends that have dramatically affected the not-for-profit sector in the past several years, and explains how an organization can shape this shifting landscape to its ultimate benefit.</p>

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