Naming Rights

In 2007 the sale of naming rights brought an estimated $4 billion in revenue to the nonprofit sector<br /> <br /> What slice of the pie did your organization enjoy?<br /> <br /> From transformational gifts to naming traditions to pricing strategies for capital campaigns, Naming Rights offers you a vivid collection of contemporary information that your organization can use today.<br /> <br /> Can your development team quickly pull together an accurate benchmark report?<br /> <br /> Learn how to benchmark and compete with peer organizations for buildings, spaces, and named endowments. Setting the ask amounts for your naming opportunities is critical to closing the deal.<br /> <br /> Are you ready?<br /> <br /> Selling naming rights helps to boost brand name recognition in fundraising campaigns. Learn what’s going on with naming rights in higher education, health care, arts and culture organizations, and a wide range of other nonprofits. Twenty-year research expert Terry Burton fills this book with practical examples that peel away the layers of complexity and offers you a handbook that exemplifies thought leadership, creativity, and innovation.<br /> <br /> Stay on the cutting edge of emerging trends. Turn naming opportunities into named gifts. Add dollars to your bottom line. Naming Rights shows you how.