New Technologies and Branding

8,820.00

Out of stock

Email when stock is available

ISBN: 9781786301970 Category:

<p>Between cases of study, theoretical panorama and practical reflections, this book gives brand leaders the means to defend their brand in a changing environment, where new technologies and manipulation techniques have rendered old defense schemes obsolete. Rather than suggesting a reflection from the point of view of the crisis, the authors deal with the question under another, broader theme: conflict.</p>

Reviews

There are no reviews yet.

Be the first to review “New Technologies and Branding”

Your email address will not be published.