Persuade

<p><b>Transform your ability to persuade and negotiate with this practical new resource</b></p> <p>In <i>Persuade: The 4-Step Process to Influence People and Decisions</i>, accomplished sales, negotiation, and influence experts Andres Lares, Jeff Cochran, and Shaun Digan PhD deliver a concise and insightful take on how to transform your ability to persuade others regardless of the setting.</p> <p>In this important book you’ll discover:</p> <ul> <li>Original research and scientific studies shedding light on the human decision-making processes that drive success and failure in virtually all interactions</li> <li>Real world examples and practical exercises to illustrate and practice the concepts discussed</li> <li>A fun yet rigorous approach of a complex subject that can be practically applied in any business situation</li> </ul> <p><i>Persuade</i> is perfect for executives, managers, entrepreneurs, and other business leaders and will earn a place in the libraries of any professional who negotiates or influences on a regular basis. It is an invaluable resource for anyone seeking to improve their persuasion or deal-making abilities.</p>