PR Strategy and Application

<i>PR Strategy and Application</i> is a comprehensive and accessible text that situates Public Relations in a 21^st century context; as a set of tools not just for corporations but for the activist, the diplomat, the crisis manager, the homeland security officer, as well as the advertising executive and the reputation manager.  <ul> <li>Winner of the 2010 PRIDE award given by the PR Division of the National Communication Association</li> <li> <p>Gives detailed treatment of how activists have used public relations including a consideration of how activists have been important to the historical develop of PR</p> </li> <li> <p>Argues for a move away from a corporate-centric view of public relations and for public relations to be seen as the management of mutually-influential relationships</p> </li> <li> <p>Emphasizes the importance of stakeholder expectations in shaping organizational actions and being a foundation for discussions between organizations and stakeholders</p> </li> <li> <p>Emphasizes the perspective that stakeholders and organizations are linked together in a complex networks rather that a series of separate relationships</p> </li> <li>Accompanying website includes chapter outlines, a test bank, PowerPoint slides, and useful links for students and teachers</li> </ul> <p> </p> <p>Visit the further resources website for student and instructor materials at <a href=”http://www.wiley.com/go/coombs”>www.wiley.com/go/coombs</a></p>