<p><b>Improve your product development skills to bring new ideas to biomedicine </b> <p>Biomedical research is crucial in order to address the biggest health crises of our age. The development of innovative healthcare products, such as biodegradable implants, biopharmaceuticals, or companion diagnostics, requires a multi-disciplinary approach that incorporates scientific evidence with novel and innovative ideas to create new and improved products and treatments. Indeed, product development and the integration of science with commercial aspects have become key challenges for scientists working in the pharmaceutical, biotech, and medtech industries. <p>Using a multi-pronged approach , <i>Principles of Biomedical Sciences and Industry</i> combines ideas and methodologies from four of the central areas of focus in the biomedical arena: pharmaceuticals, diagnostics, biomaterials, and medical devices. In doing so, the text covers the entire product lifecycle, from translating a scientific finding into a prototype to product launch and product management. <p><i>Principles of Biomedical Sciences and Industry </i>readers will also find: <ul> <li>Several case studies from the most important product categories (pharmaceuticals, diagnostics, medical devices, combination products)</li> <li>Chapters dealing with toxicology and safety risks in development, as well as regulatory approval </li> <li>Key business aspects including how to secure funding, managing intellectual property, and price regulation in the market</li> <li>An ideal resource for teachers and students that conveys the information in an easily-digestible format</li></ul><p>Ideal for advanced students and young professionals pursuing a career in the biomedical and healthcare industries, <i>Principles of Biomedical Sciences and Industry </i>is<i> </i>an essential reference for those in pharmaceutical industry, biotechnologists, medicinal chemists, bioengineers, pharma engineers, and management consultants.
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