Retail Business Kit For Dummies

Whether you’re a novice or a seasoned retail entrepreneur, <i>Retail Business Kit For Dummies</i> shows you how to start and run your business in today’s retail marketplace—from your original dream and the day-to-day operation to establishing a connection with customers and increasing your sales, both on the Web and at a brick-and-mortar shop. <p>In this practical, how-to guide, retail expert Rick Segel shares his expertise and reveals what it takes to be successful. You’ll get a handle of the basics of launching and growing your business, from writing a business plan and finding a great location to hiring and keeping great staff. Find out how to meet and exceed customer expectations, create a positive shopping experience, provide top-notch customer service, and earn customer loyalty.  Discover how to:</p> <ul> <li>Launch a successful independent retail business</li> <li>Create a Web site that shines</li> <li>Connect with customers and increase sales</li> <li>Handle legal and accounting issues</li> <li>Design stores that really work</li> <li>Practice the 10 keys to retail selling</li> <li>Use management practices proven in the trenches</li> <li>Make visual merchandising work for you</li> </ul> <p>Make your new venture succeed beyond your wildest dreams with a little help from <i>Retail Business Kit For Dummies</i>!</p> <p><b>Note:</b> CD-ROM/DVD and other supplementary materials found in the print version of this title are not included as part of eBook file.</p>